Samsung has revealed pricing for its 2026 TV lineup, with the flagship 8K QN990H model set to launch at 9,999 euros, while entry-level Crystal UHD sets start at 549 euros for a 43-inch screen.
The company confirmed the global rollout of its 2026 television portfolio at the „Inside Samsung“ event, marking two decades as the world’s leading TV brand. This year’s range spans from budget-friendly LCDs to premium Micro RGB, OLED, and Neo QLED models, all featuring expanded AI capabilities under the Vision AI Companion suite.
Delivery of the first models is scheduled to begin in late April 2026. Among the discounted offers highlighted by retailers, the 55-inch S85F OLED is listed at 872.10 euros — a 56% reduction from its 1,999 euro MSRP — while the 65-inch S90F drops to 1,349 euros from 3,199 euros, reflecting a 58% discount.
Samsung has streamlined its QLED offerings for 2026, introducing Micro RGB TVs — branded as RGB Mini LED — to the German market for the first time. These sets sit in the mid-tier segment alongside new Mini-LED lines that no longer carry the QLED label due to the absence of Quantum Dot technology.
The M70H series serves as the entry point for Mini-LED, offering 60Hz refresh rates unsuitable for serious gaming. Stepping up, the M80H delivers 146Hz with Variable Refresh Rate (VRR) support, while the M90H matches its specs but features a 100-inch diagonal — positioning it as a large-format alternative without premium enhancements.
In the Neo QLED range, the QN70H uses edge-lit LED backlighting despite being marketed as Mini-LED and is limited to 60Hz. The QN80H, by contrast, features direct Mini-LED illumination and 144Hz — except for the 50-inch variant, which reverts to 60Hz. The sole 8K model, the QN990H, carries a price tag of 9,999 euros.
Vision AI Companion, Samsung’s AI-driven personalization system, will now be available across all 2026 TVs with 4K resolution or higher. The platform integrates Bixby, Perplexity, and Microsoft Copilot to enable AI Search, AI Overview, and AI Recommendations, analyzing on-screen content and user behavior to suggest relevant shows, adjust settings, and provide seamless access to services like Google Photos.
For the 2026 football summer, Samsung has tailored specific AI features for sports fans. The AI Sound Controller allows users to independently adjust crowd noise, commentator audio, and on-field sound — effectively enabling a personalized audio mix during live matches.
How does the Vision AI Companion improve the TV experience beyond basic voice control?
The system uses AI to analyze what’s on screen in real time, suggesting relevant content, adjusting picture and sound settings automatically, and offering personalized recommendations based on viewing habits — all without requiring manual input.
Why are some Mini-LED TVs in Samsung’s 2026 lineup not marketed as QLEDs?
These models lack Quantum Dot technology, which Samsung reserves for its QLED branding; instead, they rely solely on Mini-LED backlighting and are labeled accordingly to reflect their actual specifications.
