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Mercedes-Benz CEO Källenius Says He Feels Chinese to Compete in China’s Auto Market

How Mercedes is adapting to China’s brutal auto market

Mercedes-Benz CEO Ola Källenius told reporters at the Beijing Auto Show that he feels Chinese, a statement that landed amid growing pressure on foreign automakers in the world’s largest car market. The comment came as Källenius reiterated Mercedes’ strategy to compete in China not through price cuts but by accelerating innovation and localizing production. Speaking … Weiterlesen …