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Lindt cuts German chocolate prices after sharp sales decline

Why Lindt is reversing its pricing strategy in Germany

Lindt is cutting prices in Germany for the first time in years, reducing the recommended price for its 100-gram Classics milk chocolate bar from 2.69 euros to 2.19 euros, a move driven by sharp sales declines after repeated price hikes. Why Lindt is reversing its pricing strategy in Germany Key detail Lindt’s Classics line lacks … Weiterlesen …