Bruno Barde, director of the American film festival in Deauville, supports the strike movement that is paralyzing Hollywood and sees the use of artificial intelligence as “an absolute aporia”. LOU BENOIST / –
The American Film Festival held a roundtable on Saturday on the Hollywood strike and changes in the 7th Film Festival. French professionals are also sounding the alarm.
From our journalist in Deauville,
Filming suspended, releases like the eagerly awaited second part of postponed dune, productions stopped – in Hollywood the strike movement continues and does not weaken. As a result, the 49th edition of the Deauville American Film Festival loses its most prestigious guests of honor (Natalie Portman, Jude Law). To give festival-goers a better understanding of the shockwave that Season 7Strike in Hollywood: the mutations of cinema“. In front of a large audience Alexandre Pachulski, PhD in computer science specializing in artificial intelligence, Xavier Lardoux, former Director of Cinema and Audiovisual at the CNC, the Franco-American director Sophie Barthes, who will present in Deauville The Pod Generation and producer Michèle Halberstadt laid the foundation.
Xavier Lardoux pointed to the role of platforms in triggering the crisis. Netflix and others do not report the number of movies watched on their websites. In the absence of circulation figures, the amount of the remaining amounts, i.e. the license fees and their additional remuneration, cannot be assessed. “This movement was predictable“, continues the one who is now the director of Adami (civil society for the management of the rights of artists and performers). And to quote the 1960 strike that lasted six months. “They look strangely alike‘ he recalls. “Back then, the exponential spread of television threatened cinema; today it is artificial intelligence.»
“An Assistant at the Service of Human Creation”
In view of the spread of software for artificial intelligence, the four professionals are calling for political regulation – which the platforms reject. “You should already have guarantees in place, such as the creation of a transparency obligation, but also the possibility of refusing artificial intelligence to do your work.“says Xavier Lardoux, in line with the director of Deauville Bruno Barde, who fears an “absolute aporia” of the world of fiction.
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«LArtificial intelligence mixes data‘, decodes Alexandre Pachulski, PhD in computer science and specialist in artificial intelligence. In other words, it’s not a creation out of thin air – the machine is only responsible for storing and collecting millions of pieces of data while allowing users to create new pieces of data. “At this rate, Chat GPT will have scripted Indiana Jones 14 in 100 years, still with Harrison Ford!calls he. “There is a social crisis. Artificial intelligence is displacing people in almost every industry. But only in one area. Creation is man’s last bastion“Warns Alexandre Paculski. “In the AI there is no point of view, it is an assistant in the service of creation. And everything that emerges from this software must be marked as such.»
“It’s not a strike by the rich”
«Everyone is for this strike, except maybe the six heads of GAFAMSsummarizes Le Monde journalist Laurent Carpentier, who is leading the debate. Michèle Halberstadt, producer and co-founder of ARP Sélection defending in Deauville Our life beforewould like to point out that “This is not a strike by the rich“. And to add:Of the 160,000 unionized actors, 86% live on less than $26,000 a year».
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Screenwriters have been on strike since May, and actors joined them on July 14 under the auspices of the powerful SAG-Aftra trade union. Without an agreement, Hollywood is paralyzed and prevents any promotion and distribution of its films. Sophie Barthes, French-American director presenting her film The Pod Generation (produced by independent studio A24), concludes by drawing a parallel: “we meet like in Oppenheimer. We build the atomic bomb because we have the right to do so, and nobody tells us that we shouldn’t. With the same false excuse: “If we don’t do it, others will”».
