Thoroughbred, wow factor: From Maranello to St. Moritz, Ferrari challenges the snow

SAINT MORITZ – Exclusivity is at home at Badrutt’s Palace in Saint Moritz, a magnificent retreat for royal families and powerful dynasties that has housed the world’s rarest cars with great splendor for over a hundred years, but judging by the enthusiastic reactions of employees and customers, the sight of the Ferrari Purosangue is apparently even rarer than the many collector models that regularly travel to the most elite destination in the Upper Engadine.

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