The cry for Bad Bunny at Coachella, attesting to the power of Spanish in the world

Also this weekend, halfway through the first Lakers game at the FedExForum in Memphis, Kingdom elvis, “Titi me pregunta” was sung by the Puerto Rican artist himself, and television viewers could see that it was the most danced song of those played at the stadium. An evil rabbit who does nothing was featured on the first Spanish cover of Time magazine. And let’s not forget Rosalía and Rauw Alejandro at Coachella too Beyonce and Jay Z Hispanics who put on a smashing performance and put Spanish back in the mouth of “everything.”

And we’re moving on this weekend, there’s no way to run away. Ana de Armas, the Cuban-Spanish actress, guest-starred in a monologue on Saturday Night Live, opening it with a few words in Spanish. “Thank you thank you. I’ve had an incredible year and I’m really excited to be presenting the program here tonight,” he said first in Spanish, but quickly switched to English, a language that improved in this way: “Now I speak English but I didn’t speak it when I came to the United States. I was born in Cuba and came to the United States when I was 26. And I learned English as everyone who comes to this country does: by watching.Friends‘” the 34-year-old actress joked.

and the Chilean Peter Pascal to be one of the hottest actors around the world or Gustav Dudamel, the boy from Barquisimeto who will fulfill his dream of conducting the New York Philharmonic. And how ShakiraShe was the guest star on “The Tonight Show” a month ago. Jimmy Fallona program with a spectacular audience, and where, along with bizarre rap, he sang his spiteful anthem full of puns in Spanish against his ex Gerard Pique: «I will no longer return with you, even if you cry or beg me. I understood that it is not my fault that they criticize you. I only make music, sorry I splashed you,” the Colombian overcomes any language barrier with music.

«From Julio Iglesias beginning to ring the musical threads of hotels around the world to today, with Shakira becoming the most watched artist in 24 hours, everything has changed. Diaz Villanueva he says so in his book Hispanics Daddy Yankee does more for Spanish than the institutions. It’s obvious that the Beatles, the Stones and British and then American pop culture have all made us want to learn English over the last 70 years. They don’t teach it, you don’t have to ask if they pronounce it right or bad, like that kind of puritanism that Shakira doesn’t get right in all the songs. Forgiveness, Bob Dylan neither. Not many British punk or glam writers. What they did was make English fashionable in the world. When the British Empire collapsed, pop and glam emerged and got everyone learning English. It’s a little bit that didn’t exist 20 years ago and probably won’t exist in 20 years. That every station in the world that has English instead of a song, there’s a very good chance that in Shanghai, Warsaw or Toronto, when the radio is turned on, there’s a song in Spanish. You don’t have to speak well or be the greatest intellectuals, it’s just like the music in English we’ve lived from the 50’s to today. And that’s a colossal dissemination tool,” he explains. Ramiro VillapadiernaDirector of the Spanish Office.

Shakira was the precursor to this conquest, appearing on the cover of Rolling Stone in 2002 and 2009, a milestone only achieved by Latinos like Bad Bunny, Rauw Alejandro and Rosalía last December, and becoming the first artist to show Spanish such a coveted and emblematic place. And one more patriotic date, Quevedo. The Canarian artist managed to click last year with his ‘Stay’ accompanied by the magician Shave, make this song the most listened to in the world on Spotify. No Spaniard had succeeded.

But what mud do these golden ratio muds come from in the musical for our language? 2019 is a good year to explain that. Halfway through this course, five of the ten most listened songs in the world on YouTube were in Spanish. Anuel AA and Karol G, Nicky Jam and Ozuna, MalumaDaddy Yankee and j Balvin & Rosalie.

Or 2020. Bad Bunny’s album, El último tour el mundo, became the first album written entirely in our language to top the Billboard 200 music chart. Until then, only four albums in Spanish had made the “Top 5”. But there’s more, Bunny became the first Spanish-speaking artist to become the most listened artist of the year worldwide via Spotify in the same year. ‘Rompetechos’ should be nickname.

Obviously, all of this conquest of the United States and the dominance that Spanish has achieved in the pop industry is related to the fact that, according to the BBC, the Latino population in the United States is currently more than 60 million and is expected to double in 2060 . If Latinos in the US were to form a country, they would be the fifth largest economy in the world. “It’s the economy, fool,” he used to tell himself.

And all this less than a week after the Venezuelan poet Rafael Cadenas received the Cervantes Prize. The one who wrote ‘Defeat’ so celebrated those heartbreaking verses that drained him, where he said, “One day I asked how I could help and the answer was a laugh that I’ll never be able to make a home, still be brilliant, still be successful in life, i have been abandoned by many people because i hardly speak.

He speaks nowhere near a language that attested to his power in the most powerful country at Coachella last weekend. With a master class by Benito honoring those who lit the flame of Caribbean rhythms in the “States”, a tribute to his roots Hector Lavoe, Tito Puente, and Celia CruzDaddy Yankee and Tego Calderon. First Spanish artist to make headlines.