MILAN – “After the merger with FCA and the birth of Stellantis, they came and asked me to sell Alfa Romeo, which for me is perhaps the most valuable jewel among our 14 brands,” admitted Carlos Tavares at the presentation of the Milan It is not a deal a Chinese manufacturer, explained Tavares, “while a Chinese group intended to buy a French brand from the Stellantis group”.
“I said no in both cases and I can assure you that we will not be like Volvo with Geely or MG with Saic and that we will never sell to the Chinese but will fight them in the market without making a move to give in.”
For the Portuguese manager, the Alfa Milano is an “Italian car, conceived, designed and engineered in Italy, a country that remains strategically important for a brand like Alfa, which can look back on more than a hundred and ten years of history, as it was born in Milan.” 1910″.
“The Milano is the first zero-emission Alfa Romeo, the first of our ambitious ten-year plan for the new Stellantis course and also represents our return to the B-SUV segment with a real sports car and a premium car.” A river is in flood said Jean-Philippe, CEO of the Alfa Romeo brand.
“We started with discipline three years ago, in 2021, and committed ourselves to getting Alfa Romeo back to the top. We focused everything on design and quality to achieve the highest level,” emphasizes Imparto.
The French manager of Italian descent has the full support of Tavares, a real car enthusiast: “The Milano is produced in Tychy in Poland, a very flexible factory, and even if we do not have precise sales targets, the potential is there.” We can meet a need support from 50,000 to 70,000 units. “We are certainly concentrating more on electric in Northern Europe and hybrid in Southern Europe.”
Another important aspect is securing profits, because this is the only way it will be possible to invest in future projects. “I need Milan to be a success without us having to increase volumes, because our strategy is only linked to orders and then also to renewals.” Stilfserjoch and Julia”. He dreams of a new Duetto, but may have to switch to a model like the Brera “open coupe” and thinks for 2027, but “first we have to show that we are solid and credible and that we don’t make mistakes, just in this way. “Can we expand our range?”
