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OnePlus exits physical retail in Europe and India

OnePlus is ending its physical retail presence in Europe and India, shifting focus to online sales and its home market in China, according to internal reports and staff departures confirmed by Schmidtisblog. How OnePlus is restructuring its global operations The …

OnePlus ends physical retail in Europe and India to focus on China market

Why OnePlus is leaving European stores

OnePlus confirmed on April 18, 2026, that it is ending its physical retail presence in Europe and scaling back operations in India as part of a strategic shift toward its home market in China. Why OnePlus is leaving European stores …