ROME – On the occasion of Design Week, the Range Rover House opens its doors in a special space at Via Amerigo Vespucci 8, in the Porta Nuova area. A place where guests will be welcomed with exclusive experiences that best reflect the brand’s “modern luxury” philosophy until April 21st. The same philosophy also inspired the environments of the house, where an enveloping atmosphere characterized by essential design, sophistication and sustainable elegance allows guests to appreciate the essence of the brand.
The Range Rover House Milan spaces include a hospitality lounge reserved for the British brand’s customers, a showroom area open to visitors and an outdoor area where you can admire the Range Rover Evoque Milano Dark Edition, a special series from Just 50 units. Completing the facility is the SV Room, an area dedicated to the SV (Special Vehicle) universe, the exclusive Range Rover customization program, the true crown jewel of the brand. It is in this room that guests, supported by a product expert, can discover the endless configuration options of the SV cars. The event calendar includes design talks, creative discussions and show cooking with star chefs, but also morning energy boosting sessions, beauty experiences, mixology and much more. To complete the range of possibilities, until April 19th there will be the opportunity to experience the thrill of a test drive aboard the Range Rover range and drive through the streets of the city of Milan, the capital of design. For a more intense and longer driving experience, on Saturday 20th and Sunday 21st you will also have the opportunity to leave the city limits to live exclusive moments in the company of the team of Land Rover instructors and drive all the way to Franciacorta.
“I am particularly proud to be able to take advantage of the great opportunity of Design Week to open the Range Rover House in Milan,” said Marco Santucci, Managing Director of Jaguar Land Rover Italia. “I add, it is the first in Europe” to open the doors within an urban reality. The opportunity to welcome our customers into this space and offer them a modern luxury experience in line with their passions and values reaffirms our determination to always put them at the heart of everything we do.”
