BTS, Black Pink, Psy, Seventeen, Big-Bang, these world-famous K-Pop groups have been hitting record stores, racking up views on YouTube and generating colossal revenue for their country: South Korea for many years. South. These diverse groups are the locomotives of an industry whose influence is cultural because they are heard from Riyadh to Mexico City via London, Bangkok or Dakar.
Dubbed the “Idols,” the stars inspire young and old around the world who dream of becoming the standard-bearers of tomorrow’s K-pop. But this music genre, which ranges from rap to pop, is also characterized by the high importance of foolproof marketing and the loyalty of the fans.
Embedded in an industry with unique contours that continues to grow in influence and represents a distinct advantage for a small country of 52 million people.
« K-pop, the making of a phenomenon », a great report by Nicolas Rocca.
(Repetition)
