Chanel pays tribute to its artisans at the Métiers d’Art show
On Wednesday in Paris, the Chanel house wanted to pay homage to the artisans who make its clothes and accessories with the Métiers d’Art show, in which it presented a timeless collection in which chains, two-tone shoes and camellias that are significant stand out flower of maison and the favorite, says the legend, by Coco Chanel. These parades, smaller than usual and mostly attended by female customers, have been held in different parts of the world since 2002 to demonstrate the strength of the workshops that supply feathers, gloves, shoes or embroidery for the brand.
Alessandra Ambrosio, face of Pretty Ballerinas
Spanish footwear company Pretty Ballerinas takes its bid to make its international mark one step further by signing the top model Alessandra Ambrosio as the new ambassador of her campaigns. The 38-year-old Brazilian modeled for lingerie brand Victoria’s Secret for years, and now she’s traded her wings for none other than the flats from the Mascaró footwear saga house. “Because you don’t have to suffer to show off,” says Úrsula Mascaró, creative director of the textile group.
H&M and Cos allow you to rent your clothes in Sweden and China
Swedish multinational H&M announced 10 days ago that it would not only buy its clothes but also rent them at its central store in Stockholm. The tariff: 33 euros for a maximum of three articles per week. On Friday, it expanded the initiative to another of its brands, Cos. The chain’s clothes can be rented across China through the rental platform YCloset, which is the largest in the country with 15 million registered users.
“Subscription rental has been on our radar and we believe it is a very relevant model to explore. We will be testing it in China and this will allow us to understand customer demand, the business model, its potential and various sustainability factors investigate,” pointed out Laura Coppen, who is responsible for The Laboratory of H&M’s sustainability business, as collected by Europa Press.
Trap and Sport: C Tangana switches to Reebok
After singers like Rihanna and Selena Gomez (allied with Puma), FKA Twigs (who was creative director of a campaign for Nike) or Pharrell Williams and Dua Lipa (linked with Adidas), Spanish music also began to collaborate with sports brands. It is the case of the singer of catch C Tangana and Reebok. So “El Madrileño”, as he calls himself, combines his urban image full of allusions to classic rap – sweatpants, tactel jackets, large down jackets, golden jewelry – with the sports giant in an alliance that will last at least the next one some months.