ROME – Tesla is preparing to close the first quarter of 2023 with record sales. Analysts estimate it will reach 420,000 cars shipped worldwide, beating the previous record set in the final quarter of 2022 at 405,300 units. A record made possible by the drop in list prices, also helped by the stimulus provided by the Biden administration (and other governments). A drop that increased Tesla’s demand, which was satisfied thanks to the increase in production at the company’s gigafactories (especially in Texas and Germany, but also in Shanghai and Fremont).
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Now, however, one of the pillars of these results could fall, which, if confirmed, would make Elon Musk’s declared goal of reaching 1.8 million Teslas sold worldwide by the end of 2023 credible. In fact, Tesla sources said the $7,500 tax credit that has been in place since January for the Model 3 ending in late March, allowing for the price-cutting policy the group has been pursuing, could be reduced.
In fact, the U.S. Treasury Department is expected to soon release guidelines on how to procure batteries for electric vehicles (EVs), which will affect the credit available for some electric vehicles. And a US official told Reuters that the Treasury Department’s new guidance on tax credits could result in a reduction in the number of models that can receive some or all of it (although the Treasury Department appeared to be going in the opposite direction in early February).
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If confirmed, it could also impact the Tesla Model 3’s final price and negatively impact sales in the US unless Musk’s house adopts additional rebate policies. Subject to the Treasury Department’s “ruling,” however, Tesla would have achieved a market share of more than 5.1% in the U.S. for the first time in its history with 180,000 cars sold in the first quarter. If so, the House’s “reaction” to US Treasury decisions on list prices could set the pace for what could happen in Europe. Many manufacturers were forced to follow Musk in the austerity policies that enabled Tesla to record sales. Now we risk a trend reversal.
