Lancia, operation Europe. Here are the first 70 new traders

ROME – The new course of the Lancia brand continues at full speed. Following the announcement of the new products, Lancia is accelerating its relaunch plan in Europe with the appointment of the first forty dealers in six countries. A far-reaching project that envisages the opening of seventy new dealerships in as many major cities across borders in the first half of next year.

“Today we are taking another step in Lancia’s renaissance to make it a desirable, respected and credible brand in the premium European market,” said Luca Napolitano, Lancia CEO, after the announcement of the 10-year strategic plan, the Presentation of a new logo and application of the new corporate identity In the first Italian showroom, we met all the potential new dealers in Turin, to whom we presented our strategy and our internationalization plan. And today Lancia nominates the 40 best dealers in Spain, France, Germany, Holland, Belgium and Portugal. In fact, these will be the first markets where Lancia will “land” with the launch of the new Ypsilon. We will have an innovative distribution model, characterized by uncompromising quality: a select number of resellers, without the need for large showrooms and with the intention of offering a high level of quality both online and offline. Today Lancia is writing another page of his story while waiting for the next appointment…”.

The new Lancia network represents a further step in the brand’s internationalization process and is guided by a few key criteria in the selection of countries and the associated distribution network. The first factor is the love and passion for Made in Italy, with Spain, Belgium, France and Portugal leading the way. The second point instead concerned the relevance of online sales, with Holland and Germany in pole position.

The innovative approach involves a select number of dealers and is based on a key concept of the “Renaissance of Lancia”, ie uncompromising quality, also thanks to new showrooms that allow users to live an immersive experience through solutions inspired by Italian architecture and design. Lancia’s ten-year strategic plan, based on three pillars such as electrification, quality and sustainability, envisages the launch of three new models, one every two years, starting from 2024 with the launch of the new Ypsilon. From 2026 the house will only present 100% electric models and from 2028 it will only sell 100% electric cars. (Maurilio Rigo)